Your website is one of the most important investments you can make in the marketing of your business
Not many people will argue about how important it is to have a website. But, the exact reasons why it’s important, and the roles it plays in your marketing and advertising, are not always clear or obvious.
When you understand the function of your website, and how it provides the foundation for your marketing and advertising across the internet, you can make more strategic and more reliable decisions for your business.
Spending more doesn’t always lead to making more
The cost of building and maintaining a website can vary greatly. You might build it yourself to save money, but spend lots of time learning software and creating content. Another option is paying someone through an online marketplace like Fiverr, but you still have to know exactly what you need, and then trust the person you hired is doing everything the right way. The third option is to hire an agency, which can cost anywhere from $5,000 – $50,000 or more.
Ideally, paying a higher price would gain you more than just a nice looking website that provides information about your business, but it may still not include a deeper understanding of your brand’s objectives, requiring you to spend even more money to see any significant return on your investment.
It’s really all about conversions
The truth is, your website, domain name, and e-mail service all play a crucial role in connecting the dots between your marketing strategy, your brand’s authority, and your advertising efforts.
Your website can look great, full of helpful content and strong branding, but still fail at its job of helping you sell more products or services. This happens because much of the function of a website and online presence is completely invisible. Successful websites have a lot happening behind the scenes.
When you have an intentional marketing strategy, strong brand messaging, and the technical foundation to put it in action, your website becomes an integral part of your business operations, not merely an occasional investment every 5 – 10 years.
That’s why we don’t charge for websites
If the right way to invest in your website is to think of it as part of the ongoing operations of your business, then it doesn’t make sense for us to try to sell you one every few years, or to build one that doesn’t really do anything unless you pay for additional services.
Rather than starting with the objective of building a website, we design a complete marketing system that will solve the unique problems you are facing, and help you define and reach the specific goals that result in a more tangible definition of success.
We want to help you grow your business, and that means developing a rock solid brand, helping you find your customers, and helping your customers find you. That work does not start and stop within a certain timeframe.
That’s why we offer marketing as a subscription service, and include everything we can within a customized package that fits your budget. Building and maintaining your website is not an independent service of managing your sales funnels, social media, search engine performance, or ad campaigns, so we don’t treat it like one. It’s more like the glue that holds everything else together.
Start with the end in mind
When you know beforehand why you are building a website, and how it contributes to your brand presence across the internet, then the design and function of your website can support your specific needs, goals, and vision. Otherwise, you might spend a lot of money up front, only to find the finish line is just a dead end, and your business is not in a better position than before you started.
Do you need help with your website?
To learn more about how Enclave Marketing can help you grow your business, and how our services fit into your current budget, schedule a free consultation using the calendar link on our Contact page.
No pressure to buy
If there isn’t a way for us to work together right now, we will still point you in the right direction, and offer some insights or strategies to help you take your next steps.