Agency Blog

Brand Management is Business Management

Your brand is more than just your logo and the style of the content you publish!

Visual consistency is important, but the goal of Brand Management includes all of the ways you are intentionally consistent about how you are perceived and received by your target audience.

 ”Most people make the mistake of thinking design is what it looks like,” says Steve Jobs, Apple’s C.E.O. ”People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”

Steve Jobs (source NYTimes 2003)

Growing your brand means growing your business, and deepening the relationship you have with your customers throughout all stages of the buying cycle. It’s not just about what your brand looks like, but also how your business works, and the experiences people have when interacting with you, the sales process, and the integrity and accessibility of your products, services, and marketing programs.

Every detail matters

At Enclave Marketing, we believe every detail matters. Every action and interaction is an opportunity to make a positive impression, reinforce your authority, gather feedback, and leverage data to improve communication and refine your advertising.

By saying Brand Management is not just what your business or product looks like, we do not mean that your visual identity is not very important. Amateur graphic design, and incorrectly targeted design, will make your brand invisible to a discerning audience – even to those who might benefit from it the most! There is a lot of nuance to professional design, and even as an expert in your field, it can be difficult to recognize the difference between what works for your market and your business vs. what simply feels or looks good to you.

That’s why we take everything into account. We don’t believe in trying to grow a business that does not have a strong, strategic, professional visual identity. However, we also don’t believe in creating a beautiful logo and style package without a solid business foundation and marketing plan to ensure you get the most return from your investment and a path to reaching your goals.

If you would like to learn more about how Enclave Marketing can help you manage your brand and grow your business, use the link on our Contact Us page to schedule a call with one of our Brand Strategists.

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Tommy Jones

Brand Manager