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Your brand and your logo are two different things.

More accurately, your logo is part of the bigger picture known as your brand’s identity system. From this perspective, your identity system, including your logo, is an intentional expression of everything that makes your brand unique, attractive, and relevant to your target customer.

People often pursue business ownership for the allure of personal freedom, or out of a desire to make a positive impact in their industry. What many find, however, is they get trapped working more hours, taking on more responsibility, and then lacking the time and energy to make progress toward their original goals and dreams.

It’s not just about what your brand looks like, but also how your business works, and the experiences people have when interacting with you, the sales process, and the integrity and accessibility of your products, services, and marketing programs.

Ultimately, all businesses need some kind of incoming revenue, and making certain your funnel is converting is crucial to operating and growing your business. But, money is not always the primary way to measure every program or campaign.

Not many people will argue about how important it is to have a website. But, the exact reasons why it’s important, and the roles it plays in your marketing and advertising, are not always clear or obvious.